Thanks to her years of experience Phone Number Database and her daily conversations with marketing managers worldwide, she can put her finger on the sore spot. We talk to each other informally, which encourages asking Phone Number Database critical questions. She has not rehearsed her answers. This year we are discussing the future of marketing. “Our studies show that marketers want a holistic view of the customer, but the Phone Number Database output is lacking. We've been talking about one-to-one marketing for 20 years, but most marketers only do mass personalization. 'Dear is not individual marketing.
Value exchange and yin-yang Phone Number Database marketing Arthur: “Value exchange, that's what it's all about. You want to get to know the customer sincerely and ask the customer for permission to do so. This is of course possible Phone Number Database on the basis of data, the insights of which you use to support the customer. You use the way customers communicate with you to have a better conversation every time. I would call Phone Number Database it yin-yang marketing.” Why yin-yang marketing? “It seems as if the internal company and the external customer are two opposing forces.
Precisely when you align the internal Phone Number Database channels with the customer, you not only bring value to the customer, you also generate value for yourself. A good example is a case described by McKinsey about a headset Phone Number Database that can communicate with other headsets through near field communication.” listen to music “Suppose you are at the gym and you want to play your music with the person who is Phone Number Database running next to you on the track. With one tap on the headphones you can hear what you're listening to. That has value for the customer, because you can easily share music.