Once the product is heard, it is not impossible business email list to do. In order to meet the needs of customers and gain recognition, but also to control costs, we decided to use the company's resources to obtain a set of affordable commercial housing with complete surrounding facilities, but the customer's family has been on vacation abroad and has no time to confirm. Seeing that the construction period is approaching, the product hurriedly led the team to work overtime to decorate it day and night, to satisfy all the functions proposed by the customer, and to prepare for delivery and acceptance.
When the client returned to China, he was disappointed and felt that it was completely different from his ideal home.
After communicating again, I found that I only grasped the tip of the iceberg of demand, and the actual financial power is in the hands of my grandfather, not the male owner who has been communicating his needs. The grandfather's actual expectation was a large villa with a swimming pool, and he refused to accept it. But what can be done, how can the customer be wrong, the only fault is the Backbone product.
This is an abstractly adapted story based on a real case. It belongs to the gap between customer expectations and actual implementation. The core reasons are:
The demand research in the early stage was unstable, and the implementation in the later stage was inaccurate.
Customer needs of all key stakeholders are not captured.
Work hard, not accepting deliveries in stages.
Therefore, in order to avoid huge deviations in the implementation of requirements and reduce such deviations, it is necessary to clarify the information to be investigated at each stage in order to ensure the quality of the program output.