Again that communication alone cannot build the reputation of a brand, even if it is a white label. It is necessary to manage the culture of that brand and the behaviors of that brand. In the case of the white label that I am dealing with here, they will need to work on these last 2 concepts, since they must correct cultural and behavioral aspects that with the last white label that they have withdrawn from the market, it seems that it has not worked as well as it Was expected. To all readers: Any resemblance to reality is purely coincidental and this story is not based on actual events. Digital Marketing Courses Digital Marketing programmatic According to a new BtoB study, today's professional must know technology, understand digital channels and dynamic content, and have a strong vocation for sales support, much more than was the case just a decade ago.
The study, entitled "Defining Today's Marketing Professional: From the Ideal to the Real", was drawn up based on a survey conducted last January among 556 active marketing professionals. As a parameter, the study assigns a score of 10 to a hypothetical perfect Gmail Email List professional in various skills and knowledge, and then the interviewees score themselves based on how they see themselves in the different sections. The interviewees received 7.0 points regarding the knowledge of who is involved in the purchasing process, the definition of roles and responsibilities of those who make the decisions, as well as the alignment of customer profiles with changing markets and business needs.
Other areas evaluated and their scores were: ability to interact well with potential clients (6.5); collaborate with sales departments on leads (6.1); the use of marketing technologies (5.6); and the deployment of analysis tools, the use of Big Data, understand the ROI of marketing and measure their own contribution to revenue (5.5). Asked what changes have contributed the most to current marketing, 60% said it has been the ability to identify the ROI of marketing thanks to technology. Effective use of social media marketing was cited by 58%, followed by shifting the center of power from the brand to the consumer (42%), maturing demand generation and lead generation techniques (42%), the emergence of mobile marketing (33%), media fragmentation (30%) and improvements in data cleaning (19%). "