Tablets are not the same; users have developed different behaviors for each of them. The smartphone is mainly used as a source of information, through which users actively seek more information about the products they are interested in, at any time and place, even within the store itself. For its part, the tablet, in addition to being a consultation device, acts as the ideal means to buy online. 39% of tablet users use it to shop, compared to 8% of smartphone users. This is indicated by the latest report issued by Experian Marketing Services. The study also highlights that 38% of users prefer their tablet to search for information, compared to 15%, who opt for the smartphone. And the thing is not there, Experian data also indicates that when it comes to scanning codes, the tablet is also before the smartphone.
These data are very representative of the great acceptance of the tablet among the audience, but let's not forget that the penetration rate of the smartphone is much higher than that of the tablet, so neither of them can be neglected. It is even advisable to design differentiated strategies for each of them, taking into account their behavioral patterns and the intrinsic Canadian Hospitals Email List characteristics of the device. Therefore, it is necessary: Develop an optimized site for each of them, assessing the suitability of creating a web application, especially in the case of the tablet. Create specific actions in each case, using calls to action aimed at promoting convertibility, accompanied by click to call in the case of smartphones. Highlight the power of the image in the case of the tablet, compared to the clear and concise information of the mobile.
Take advantage of the role of geolocation, to create campaigns specially designed for smartphone users. What are you doing to take advantage of the potential of these mobile devices? Do you have a different strategy for each of them? ELECTRONIC COMMERCE March 1, 2013 Tablets continue to gain ground on smartphones in the mcommerce race 39% of tablet users use it to buy, compared to 8% of smartphone users Tags smartphone tablets m-commerce online The union of 2 market leaders We generate value through data solutions: validation, enrichment, analysis and activation The integration of mobile devices in our daily lives has meant a new way of accessing the internet, allowing us to be permanently connected and even buy online. However, smartphones and tablets are not the same; users have developed different behaviors for each of them.