The performance of Zhuanzhuan’s live broadcast has risen sharply, and second-hand luxury goods e-commerce users spend more time watching live broadcasts, indicating that second-hand e-commerce live broadcasts are very popular. So special database why are second-hand e-commerce live broadcasts popular? First, thanks to the improvement of the live broadcast industry chain and the development of users' online consumption habits, live broadcast has become one of the mainstream sales channels. Second, the particularity of second-hand goods increases the difficulty of transactions.
In the past, consumers could only use pictures and text to identify new and old, good or bad, and authenticity of products. Live broadcasts made up for the shortcomings of traditional graphic models and improved transaction efficiency. Thirdly, the special database main body of most second-hand e-commerce live broadcasts are second-hand e-commerce platforms, or qualified second-hand goods merchants, and the safety of second-hand transactions is guaranteed.
More importantly, short video platforms such as Kuaishou and Douyin have accelerated the deployment of the second-hand trading market, and the open and secret struggle of traffic platforms has become the driving force to promote the second-hand e-commerce live broadcast market. 02 Kuaishou: Reshaping transaction trust In March 2021, Kuaishou E-commerce special database officially announced to join the second-hand e-commerce track, and proposed the goal of reconstructing the second-hand trading market with "trust + fun", and proposed solutions to build trust from the aspects of commodities, suppliers, and anchors. measure. In terms of product evaluation, Kuaishou requires anchors and third-party agencies to provide relevant product detail reports.