In July this year, the Cyberspace Administration of China launched a special rectification of the 2020 "clean" summer online environment for minors, and investigated and punished more than 40 online education platforms that violated regulations and laws in accordance with the law. Among them, there are many large enterprises such as Bilibili and Toutiao. This special rectification has a wide coverage and involves many companies, which is rare. It seems to reveal a certain signal:
At a time when the epidemic is normalizing, online education compliance is becoming more and more important. In this special rectification, the Cyberspace Administration of China also investigated and punished a number of learning apps Fax List commonly used by young people. Among them, the Notes APP, the Chaoxing Xuetong APP, and the Little Belly APP contain information such as poor orientation, pornography and vulgarity, which endanger the physical and mental health of young people. According to Tianyancha, Note APP has received millions of dollars in financing from Sequoia Seed Fund and GGV Jiyuan Capital, while Little Belly APP received capital injection from Volcanic Stone Capital in 2017.
The attention of the capital market may have indicated a certain attitude of approval, but in the long run, in order to continue the online education business, it may be more critical to return to the essence and original intention of education. 1. The essence of online education: the realization of resources and tool attributes rather than the realization of traffic From the perspective of the batch of enterprises punished by the Cyberspace Administration of China, one can find a commonality among them. That is to say, most of these companies seem to be content-oriented, with traffic monetization as the core model. They are essentially content platforms in the guise of education. Commercial traffic monetization is their core business logic.