Business consultant and freelance business and marketing writerLive chat is one of the most common support methods used by businesses, facilitating direct interactions between agents and customers. Its popularity is unsurprising given that 42% of consumers say they prefer live chat over the phone because there is no risk of being put on hold.Additionally, 92% of buyers Cyprus Mobile Number List report high satisfaction ratings after using live chat. This could be because it is convenient, user-friendly, and fast on both mobile and desktop platforms.But did you know that it also has the power to improve your SEO?In this article, we'll look at 5 ways live chat can do just that.Live chat helps you make your website user-friendlyLive chat is an easy way to contact a company's support agents and discuss issues with them in real time, without having to make a phone call or write an email. It's more convenient because you're already online: you don't have to leave your browser and dial a number instead.Placing a live chat button in an easy to spot location on your website makes it more user-friendly, giving users quick access to valuable information.
This is especially important on mobile sites: make sure customers can just click the button to open the pop-up window without having to browse the site for it. A site's mobile friendliness is now one of Google's top ranking factors, so it should be a priority for all businesses.You can also use the information gathered from your live chat interactions to improve your FAQ pages, giving you additional keyword opportunities. Phrase your questions as search terms that people are likely to enter to increase your site's relevance.Drive more traffic to your websiteOffering quick support to customers through live chat software is more likely to leave them satisfied with your company's service. Improving your overall customer experience is key to building audience loyalty and encouraging repeat purchases: when shoppers know they can count on your site for seamless support at any stage of their customer journey, they can may they return in the future.
Satisfied customers are often willing to write positive reviews about your business on dedicated sites, on Google, on social networks, etc.The more reviews and recommendations you encourage customers to create, the more mentions your brand will have online. And if these contain links to your site, your business will appear more popular and get a better ranking.Boost your relevance and overall customer experienceLive chat interactions are recorded as transcripts, giving you a full breakdown of customer questions, comments, and complaints.Studying them makes it easier to cater to your target audience, making your website more relevant to a wider demographic. What information are customers struggling to find on your site as is? Which features do they find boring and which do they want to see? Is your site missing certain products or services promised in your SERP result?Take steps to fix any performance issues and maximize overall relevance, and your site will provide a better user experience. Over time, your domain will climb the SERPs and build authority.